{"id":8479,"date":"2025-05-27T18:48:45","date_gmt":"2025-05-27T16:48:45","guid":{"rendered":"https:\/\/www.finepackagingmanufacturers.com\/?p=8479"},"modified":"2025-09-04T16:59:24","modified_gmt":"2025-09-04T14:59:24","slug":"decouvrez-la-malle-des-tresors-massenez","status":"publish","type":"post","link":"https:\/\/www.finepackagingmanufacturers.com\/en\/decouvrez-la-malle-des-tresors-massenez\/","title":{"rendered":"Discover the Massenez treasure chest"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8479\" class=\"elementor elementor-8479\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-305e393 e-flex e-con-boxed e-con e-parent\" data-id=\"305e393\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-003922a e-con-full e-flex e-con e-child\" data-id=\"003922a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05d3846 elementor-widget elementor-widget-spacer\" data-id=\"05d3846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5453a50c e-flex e-con-boxed e-con e-parent\" data-id=\"5453a50c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d13889b e-flex e-con-boxed e-con e-child\" data-id=\"d13889b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2facacc elementor-widget elementor-widget-text-editor\" data-id=\"2facacc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t28.05.2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05fd888 ha-has-bg-overlay elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"05fd888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Discover the Massenez treasure chest<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41eac5d0 elementor-widget elementor-widget-text-editor\" data-id=\"41eac5d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Did you know that <strong>according to UNESCO,<\/strong> the consumption of a digestif with your meal is an integral part of France\u2019s intangible cultural heritage?<\/p>\n<p>\u00a0<\/p>\n<p>Yet the major Houses have observed a decline in this tradition, as French citizens are starting to drink less alcohol. Massenez met this <strong>challenge head-on,<\/strong> proposing a more moderate consumption of higher-quality products. With this in mind, the distillery called on FPM to create an<strong> immersive, exceptional experience<\/strong>, an utterly refined trunk for its <strong>Les Tr\u00e9sors Massenez collection<\/strong>. Get a behind-the-scenes look at this creation, where every single detail was carefully conceived to spotlight the Massenez universe.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bce6a93 e-flex e-con-boxed e-con e-parent\" data-id=\"bce6a93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2670dc9 e-con-full e-flex e-con e-child\" data-id=\"2670dc9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6725f46 ha-has-bg-overlay elementor-widget elementor-widget-heading\" data-id=\"6725f46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Massenez: the art of exceptional spirits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869eac1 elementor-widget elementor-widget-text-editor\" data-id=\"869eac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since opening its doors in 1870, the Alsace-based Massenez distillery has embodied artisanal craftsmanship in schnapps, liqueurs, and fruit liqueurs.<\/p>\n<p>\u00a0<\/p>\n<p>Over time, it has become a benchmark in the world of fine dining and luxury.\n\nOne of its signature creations is <strong>the Tr\u00e9sors Massenez collection,<\/strong>a testament to <strong>the 150-year-old expertise of its Ma\u00eetres Liquoristes.<\/strong>Three products make up this range:<\/p>\n<ul>\n<li><strong>Golden Eight\u00ae<\/strong> (2017): a unique refined liqueur that reveals the aromatic depths of pear.<\/li>\n<li><strong>Dom Pacello Royal Orange\u00ae<\/strong> (2020): this ode to oranges is inspired by Master Gardener Dom Pacello\u2019s legendary prowess.<\/li>\n<li><strong>Djebenah Buna\u00ae<\/strong> (2023): a bold creation that mingles the power of coffee with notes of spice.<\/li>\n<\/ul>\n<p>These liqueurs are true jewels in <strong>Maison Massenez\u2019s<\/strong>collection and so deserved a trunk that suited their fine quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91f722b e-flex e-con-boxed e-con e-parent\" data-id=\"91f722b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b139cff elementor-widget elementor-widget-image\" data-id=\"b139cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-b139cff{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75aa6f3 elementor-widget elementor-widget-image\" data-id=\"75aa6f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/www.finepackagingmanufacturers.com\/wp-content\/uploads\/2025\/05\/BANDEAU-CROISE.png\" class=\"attachment-large size-large wp-image-8492\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a970a2 e-flex e-con-boxed e-con e-parent\" data-id=\"5a970a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f9ee164 e-con-full e-flex e-con e-child\" data-id=\"f9ee164\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46a44bc ha-has-bg-overlay elementor-widget elementor-widget-heading\" data-id=\"46a44bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D'un \u00e9change au Luxepack \u00e0 la confection d\u2019une malle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcaf26c elementor-widget elementor-widget-text-editor\" data-id=\"dcaf26c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The story of this collaboration began when we first met \u00c9lodie Naslin, the company\u2019s head of marketing &amp; communication, at <strong>Luxepack Monaco<\/strong>. Massenez wanted to design an exceptional case that would enhance the tasting of spirits at the end of a meal and beautify the distillery\u2019s emblematic collection for their fine dining partners.<\/p>\n<p>\u00a0<\/p>\n<p>Lucas Henriroux, communication manager at Massenez, told us more: <em>\u201cWhat led us to choose FPM was that first contact at the trade fair, our easy and rewarding conversations, and the values our Maisons have in common: respecting French traditions and craftsmanship.\u201d<\/em><\/p>\n<p>\u00a0<\/p>\n<p>Very quickly, the idea of a trunk matching<strong> the aesthetics of the most prestigious Houses<\/strong> proved to be the best answer to their brief. Inspired by luxury aesthetics, the trunk\u2019s shape, elegant opening, and perfect staging of these three specific and unique bottle designs make it truly stand out.<strong> Everything was custom designed.<\/strong> The aim was to create a functional yet sophisticated object with the same streamlined silhouettes that define Massenez\u2019s visual identity. Every part of the launch trunk was meticulously thought out to create <strong>a timeless piece of decor<\/strong>, that blends in with elegant interiors.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c41b2 elementor-widget elementor-widget-text-editor\" data-id=\"20c41b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A display case in restaurants for <strong>a new take on<\/strong> the digestif sampling experience.\u00a0<\/p>\n<p>A product <strong>that can be purchased<\/strong> by experienced spirits connoisseurs.<\/p>\n<p><strong>An enhanced animation<\/strong> in stores.<\/p>\n<p>This trunk shines in every one of its roles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0aaa03 e-flex e-con-boxed e-con e-parent\" data-id=\"d0aaa03\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1d1b07 elementor-widget elementor-widget-video\" data-id=\"e1d1b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:0,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.finepackagingmanufacturers.com\/wp-content\/uploads\/2025\/05\/GIF_MASSENEZ_FPM.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/www.finepackagingmanufacturers.com\/wp-content\/uploads\/2025\/05\/Malice-25-FPM-02-B-EC1-cHD.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61e876b e-flex e-con-boxed e-con e-parent\" data-id=\"61e876b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d1f640e e-con-full e-flex e-con e-child\" data-id=\"d1f640e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe26c49 ha-has-bg-overlay elementor-widget elementor-widget-heading\" data-id=\"fe26c49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An exceptional trunk by FPM France<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75206ab elementor-widget elementor-widget-text-editor\" data-id=\"75206ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Constructing this case required <strong>an exceptional level of expertise<\/strong>. De la s\u00e9lection des mat\u00e9riaux \u00e0 la fabrication des \u00e9l\u00e9ments, chaque \u00e9tape a \u00e9t\u00e9 r\u00e9alis\u00e9e avec une pr\u00e9cision absolue. L&rsquo;\u00e2me de la mallette est r\u00e9alis\u00e9e \u00e0 partir de <strong>PEFC-certified poplar<\/strong>. Then, FPM\u2019s artisans line every single detail <strong>by hand<\/strong> The trunk\u2019s sturdy <strong>vegan leather<\/strong> exterior ensures optimal longevity, while its gilded handle and corner pieces elegantly highlight its silhouette.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Inside, <strong>a gold lining<\/strong>is reflected in the <strong>back wall\u2019s plexiglass mirror<\/strong>, to conjure up the image of a genuine treasure chest, spotlighting the three liqueurs contained within. Finally, the drawer containing two glasses and a brochure beckons you to taste the digestifs.<\/p>\n<p>\u00a0<\/p>\n<p>Lucas also shared an anecdote that speaks to how successful this collaboration was: <em>\u201cOur salesperson in Alsace was presenting the trunk to an ambassador restaurant when a nearby customer was instantly won over, and bought it on the spot. We had to schedule a new delivery for the restaurant. If that isn\u2019t proof of how exceptional this trunk is...\u201d<\/em><\/p>\n<p>\u00a0<\/p>\n<p>From concept to delivery, every stage in creating this microcosm of the brand\u2019s universe<strong>, was rigorously followed up on<\/strong>. This degree of support ensured that <strong>20 exceptional presentation trunks were delivered<\/strong>, all befitting of Massenez\u2019s image and high standards.<\/p>\n<p>\u00a0<\/p>\n<p>We\u2019d like to sincerely thank Lucas Henriroux and the entire Maison Massenez team for their trust in our trunkmaking expertise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18f46bb e-flex e-con-boxed e-con e-parent\" data-id=\"18f46bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-90a37ef e-con-full e-flex e-con e-child\" data-id=\"90a37ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de73dea elementor-widget elementor-widget-text-editor\" data-id=\"de73dea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Massenez distillery x FPM<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05ec43f e-con-full e-flex e-con e-parent\" data-id=\"05ec43f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac6d78 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"5ac6d78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<p class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFPM teams\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f14cf4 e-flex e-con-boxed e-con e-parent\" data-id=\"2f14cf4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Saviez-vous que la d\u00e9gustation d\u2019un digestif est inscrite au patrimoine culturel immat\u00e9riel de l\u2019UNESCO en tant qu\u2019\u00e9l\u00e9ment du repas gastronomique des Fran\u00e7ais ? \u00a0 Pourtant, les grandes maisons font face au recul de cette tradition, les Fran\u00e7ais consommant moins d\u2019alcool. La r\u00e9ponse de la distillerie Massenez : une consommation plus raisonn\u00e9e, mais d\u2019une qualit\u00e9 sup\u00e9rieure. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_vp_format_video_url":"","_vp_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"categories":[15],"tags":[],"class_list":["post-8479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9couvrez la Malle des Tr\u00e9sors Massenez - Fine Packaging Manufacturers<\/title>\n<meta name=\"description\" content=\"La Distillerie Massenez valorise la d\u00e9gustation de digestifs avec un \u00e9crin raffin\u00e9 sign\u00e9 FPM pour sa collection \u00ab Tr\u00e9sors Massenez \u00bb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.finepackagingmanufacturers.com\/en\/decouvrez-la-malle-des-tresors-massenez\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9couvrez la Malle des Tr\u00e9sors Massenez - 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